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Professional Development Programs

We provide veterinarians with proven strategies and financial tools to strengthen practice management and long-term success.

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Veterinary Business Strategy

This comprehensive course is meticulously designed for veterinarians and veterinary technicians across the U.S., providing them with essential economic and financial tools to significantly enhance their practice management. Whether you are a practice owner seeking strategic insights for growth or a veterinary technician in a management role aiming to refine operations and financial reporting, this program offers relevant, actionable skills to improve practice performance and ensure long-term sustainability.

Key Learning Objectives

Through a dynamic blend of MBA-method case studies, hands-on Excel-based calculations, and comprehensive exams, attendees will develop a robust toolkit to strategically grow their practices, improve economic outcomes, and confidently navigate financial challenges in veterinary medicine.

Analyze Economic Trends

Understand how macro and micro trends (like GDP or pricing) affect decisions in the veterinary field.

Use Financial Tools

Apply key metrics (ROA, ROE), budgeting methods (NPV, IRR), and cash flow forecasts to guide growth.

Apply Strategy Models

Use frameworks like Porter’s Five Forces and competitive strategies to gain market advantage.

Assess Tech and Inventory

Evaluate tech investments and manage inventory efficiently with EOQ and JIT systems.

Manage Risk

Plan for risks using scenario analysis, hedging, and solid financial reporting to ensure stability.

Optimize Operations

Improve service delivery and reduce costs using value-based pricing, lean methods, and value chain analysis.

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Course Structure & Schedule

This program comprises 12 in-depth modules, each 2 hours long, totaling 24 CE hours. All live sessions are scheduled for 7:30 PM EST. For maximum flexibility, all lectures are recorded and made available on the CANVAS LMS for convenient asynchronous access.

Live Session Dates (2025):
September 4, 25 September 11, 25 September 18, 25 September 25, 25 October 2, 25 October 9, 25 October 16, 25 October 23, 25 October 30, 25 November 6, 25 November 13, 25 November 20, 25
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Module 1: Macro-Economic Trends Affecting Veterinary Practice

Date: September 4, 2025 Time: 7:30 PM – 9:30 PM EST Format: Online CE Hours: 2 hours

Subtopics:
  • Economic Environment Analysis: Effects of GDP, consumer spending, unemployment, and inflation on veterinary demand
  • Pet Industry Economics: Trends in pet ownership, health spending, and pet humanization.
Agenda:
  • 30 min: Lecture on macroeconomic indicators and their veterinary impacts.
  • 30 min: MBA-method case study: Forecasting demand based on regional GDP trends.
  • 30 min: Excel activity: Analyze consumer spending data for pet care.
  • 30 min: Discussion/Q&A; on pet industry opportunities.
Module 2: Microeconomics for Veterinary Entrepreneurs

Date: September 11, 2025 Time: 7:30 PM – 9:30 PM EST Format: Online CE Hours: 2 hours

Subtopics:
  • Price Elasticity: Impact of price changes on wellness vs. specialty services.
  • Cost-Benefit Analysis: Profitability of services (e.g., dental vs. surgical).
Agenda:
  • 30 min: Lecture on elasticity and veterinary pricing strategies.
  • 30 min: Case study: Pricing a new diagnostic service for a small animal practice.
  • 30 min: Excel activity: Calculate elasticity using provided demand data.
  • 30 min: Q&A; on applying cost-benefit analysis to service offerings.
Module 3: Financial Management and Economic Principles

Date: September 18, 2025 Time: 7:30 PM – 9:30 PM EST Format: Online CE Hours: 2 hours

Subtopics:
  • Financial Ratios: ROA, ROE, operating margin for practice assessment.
  • Law of Diminishing Marginal Returns: Staffing and expansion decisions.
Agenda:
  • Lecture on financial ratios and their interpretation in veterinary practices.
  • Case study: Identifying inefficiencies in a multi-vet practice’s financials.
  • Excel activity: Compute ROA/ROE from sample financial statements.
  • Discussion on managing diminishing returns in staffing.
Module 4: Strategy and Economic Law Application

Date: September 25, 2025 Time: 7:30 PM – 9:30 PM EST Format: Online CE Hours: 2 hours

Subtopics:
  • Porter’s Five Forces: Competitive analysis for veterinary practices.
  • Competitive Strategy: Differentiation (e.g., specialty services) vs. cost leadership.
Agenda:
  • Lecture on Porter’s Five Forces applied to veterinary markets.
  • Case study: Positioning a new clinic in a competitive urban area.
  • Excel activity: Quantify competitive forces using market data.
  • Q&A; on differentiation and cost leadership strategies.
Module 5: Value Creation Through Economic Insight

Date: October 2, 2025 Time: 7:30 PM – 9:30 PM EST Format: Online CE Hours: 2 hours

Subtopics:
  • Value-Based Pricing: Pricing based on client-perceived value.
  • Value Chain Analysis: Cost-saving and value-adding opportunities.
Agenda:
  • Lecture on value-based pricing principles for veterinary services.
  • Case study: Pricing a premium wellness package for high-end clients.
  • Excel activity: Map a value chain for a routine veterinary service.
  • Discussion on optimizing value chain efficiency.
Module 6: Streamlining Operations for Economic Efficiency

Date: October 9, 2025 Time: 7:30 PM – 9:30 PM EST Format: Online CE Hours: 2 hours

Subtopics:
  • Process Optimization: Lean management to reduce waste.
  • Inventory Management: Economic Order Quantity (EOQ) and Just-In-Time (JIT).
Agenda:
  • Lecture on lean management techniques in veterinary practices.
  • Case study: Streamlining appointment scheduling to reduce wait times.
  • Excel activity: Calculate EOQ for medical supplies inventory.
  • Q&A; on implementing JIT strategies.
Module 7: Technology and Economic Productivity

Date: October 16, 2025 Time: 7:30 PM – 9:30 PM EST Format: Online CE Hours: 2 hours

Subtopics:
  • ROI on Technology: Evaluating investments in diagnostics or software.
  • Technology as a Competitive Tool: Cost savings and differentiation via tech.
Agenda:
  • Lecture on calculating ROI for veterinary technology investments.
  • Case study: Investing in a new electronic health record (EHR) system.
  • Excel activity: Compute ROI for a diagnostic tool purchase.
  • Discussion on tech-driven competitive advantages.
Module 8: Financial Strategy for Growth and Sustainability

Date: October 23, 2025 Time: 7:30 PM – 9:30 PM EST Format: Online CE Hours: 2 hours

Subtopics:
  • Capital Budgeting: NPV and IRR for expansion decisions.
  • Leveraging Debt: Cost of capital and debt benefits for growth.
Agenda:
  • Lecture on capital budgeting techniques for veterinary practices.
  • Case study: Budgeting for a new clinic location or major equipment.
  • Excel activity: Calculate NPV/IRR for an investment scenario.
  • Q&A; on strategic debt management.
Module 9: Economic Elasticity and Revenue Management

Date: October 30, 2025 Time: 7:30 PM – 9:30 PM EST Format: Online CE Hours: 2 hours

Subtopics:
  • Inelastic Services: Identifying stable-demand services for steady revenue.
  • Dynamic Pricing: Demand-based pricing models for veterinary services.
Agenda:
  • Lecture on inelastic services and pricing strategies.
  • Case study: Pricing emergency services to maximize revenue.
  • Excel activity: Model dynamic pricing scenarios for a practice.
  • Discussion on maintaining revenue stability.
Module 10: Cash Flow and Economic Forecasting

Date: November 6, 2025 Time: 7:30 PM – 9:30 PM EST Format: Online CE Hours: 2 hours

Subtopics:
  • Cash Flow Management: Forecasting and managing working capital.
  • Economic Scenario Planning: Preparing for economic shifts (e.g., recessions).
Agenda:
  • Lecture on cash flow forecasting techniques for practices.
  • Case study: Managing cash flow during an economic downturn.
  • Excel activity: Build a 12-month cash flow forecast.
  • Q&A; on scenario planning for economic uncertainty.
Module 11: Efficiency in Financial Reporting

Date: November 13, 2025 Time: 7:30 PM – 9:30 PM EST Format: Online CE Hours: 2 hours

Subtopics:
  • P&L; Analysis: Using income statements for strategic decision-making.
  • Balance Sheet Analysis: Assessing practice economic health.
Agenda:
  • Lecture on P&L; and balance sheet analysis for veterinarians.
  • Case study: Identifying cost inefficiencies via financial reports.
  • Excel activity: Analyze sample P&L; data for cost-saving opportunities.
  • Discussion on leveraging balance sheets for investments.
Module 12: Economic Risk Management in Veterinary Business

Date: November 20, 2025 Time: 7:30 PM – 9:30 PM EST Format: Online CE Hours: 2 hours

Subtopics:
  • Economic Risks: Market saturation, economic downturns, client behavior changes.
  • Hedging Strategies: Insurance, financial reserves, and risk mitigation tools.
Agenda:
  • Lecture on economic risks specific to veterinary practices.
  • Case study: Planning for a recession’s impact on a practice.
  • Excel activity: Model risk scenarios with financial reserves.
  • Q&A; on insurance and hedging strategies.

Exam 1: 15 multiple-choice questions on CANVAS, covering Modules 1–6. Available from October 9 to October 16, 2025.

Exam 2: 15 multiple-choice questions on CANVAS, covering Modules 7–12. Available from November 20 to November 27, 2025.

Total CE Hours: 24 hours (12 modules x 2 hours).

Delivery Method & Features

The program is delivered fully online via the CANVAS LMS on www.voftw.com.

Live Sessions

Engage directly with instructors during scheduled live sessions at 7:30 PM EST.

Recordings

All lectures are recorded and available on CANVAS for flexible, on-demand access.

MBA-Method Case Studies

Develop critical thinking skills through real-world scenarios (e.g., pricing strategies, budgeting decisions) uploaded to CANVAS.

Excel Spreadsheets

Meet RACE online CE requirements for engagement through discussion forums, Q&A sessions, and dynamic case study activities.

Comprehensive Exams

Two 15-question, multiple-choice exams on CANVAS (post-Module 6 and 12) to assess comprehension and reinforce learning.

Interactive Learning

Meet RACE online CE requirements for engagement through discussion forums, Q&A sessions, and dynamic case study activities.

CE Hour Verification

CANVAS meticulously tracks participation (both live and asynchronous), ensuring accurate and auditable records for CE hour verification.

Meet Your Instructors

This program is led by two highly experienced professionals, bringing a blend of strategic financial expertise and deep operational knowledge within the veterinary industry.

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